| Why Invest in Marilyn Monroe Licensing? |
Why Marilyn Monroe is the right choice for your product:
. Intense popularity: Since
her beginning days as a Hollywood glamour icon, Marilyn Monroe has grown in recognition
and popularity not only in the United States, but internationally, as well. From
the booming pop-culture conscious population of Japan to the classic, sophisticated
European cultures, the frenzy surrounding Marilyn Monroe has continued to grow
on a “global scale” annually.
. Her Talent: Marilyn
Monroe led a life of glamour, mystique, and grace. Throughout her multifaceted
career, Marilyn’s talents as an actress, model, and figurehead of the Hollywood
Glamour era have entranced generations. Her films and photographs continue to
be among the most intriguing and remembered of all time.
. Diverse Consumer base: Marilyn
Monroe is versatile and has broad appeal among many different demographic groups.
Men and women, young and old identify, enjoy and remember Marilyn Monroe. While
it is apparent that older generations and baby-boomers embrace Marilyn, the younger
generations of the teen and tween markets have caught onto the craze as well.
Marilyn Monroe’s broad consumer base is reflected in the variety of merchandise
and advertising campaigns that continually feature her likeness and beauty.
. Plentiful Consumer Market: When
one combines the global recognition of Marilyn Monroe along with the diverse
demographic groups that bear interest in this icon, the consumer market for products
and services featuring Marilyn Monroe is well into the millions. According to
LIMA, the licensing industry trade organization, entertainment licensing accounts
for $49 billion in retail sales in 2004. These figures infer that products featuring
entertainment and character licenses have great sales potential.
. Vivid Associations: When
licensing Marilyn Monroe, one is not only licensing her name and likeness,
but the vivid associations that go along with her image. People associate Marilyn
Monroe with the qualities of glamour, trendiness, mystique, and elegance. By
licensing Marilyn Monroe, one is automatically associated with all of the traits
she embodies, the famous cinematic moments that she has achieved, and the famous
images that are emblazoned in the minds of many.
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