Marilyn Monroe in Brazil to Promote NET
06/03/02

Marilyn Monroe was more than just a movie star or glamour queen. A global sensation in her lifetime, Monroe's popularity has extended beyond star status to icon. Today, the name "Marilyn Monroe" is synonymous with beauty, sensuality and effervescence.

Currently, recognized Brazilian advertising agency V&S is utilizing Monroe in a new campaign promoting cable TV provider NET. The campaign incorporates Monroe's signature beauty mark with a special offer now available to NET customers. It focuses on the tagline, "Sometimes an additional 'dot' can make the whole difference." Promotions will take place for three months, and include a 30-second TV commercial, print ad, direct mail pieces, flyers and Internet banners on NET's Web site.