News
Marilyn Monroe drives new television ad campaign for Volkswagen
01-06-2004
 Marilyn Monroe was more than just a movie star or beauty queen. A global sensation in her lifetime, Monroe?s popularity has extended beyond star status to icon. Today, the name ?Marilyn Monroe? is synonymous with glamour, sensuality and effervescence.
Volkswagen recently unveiled a promotional campaign, created by advertising agency Louis XIV/DDB, that utilizes Marilyn?s captivating image and worldwide appeal. She appears in a new 45-second commercial for the automobile company, and an abbreviated 30-second lift from the original commercial. Marilyn is featured alongside four other famous personalities of the 20th century, including John Lennon, Bruce Lee, Mahatma Gandhi and Andy Warhol.
Volkswagen has purchased the rights to broadcast the commercials in numerous territories such as Italy, Belgium and Sweden, as well as at corporate events, in showrooms and at conventions. They will also be available to watch on Volkswagen.com. Both ads began appearing on television this November, and will continue to air through November 2004.
|
|
|
|
What do you have to say about the Blond Bombshell? |
Gotta have the latest purse? Get it here and much, much more! |
Check out our extensive library of gorgeous images. |
View our archive of Marilyn clips to see some of the latest advertisements! |
|
